2 Website Maintenance Tips For Your Small Business

As a small business owner new or established, if you have a website I am sure you have experienced the feeling of viewing a competitors website or Facebook page thinking to yourself that you are WAY behind. Perhaps, you’re thinking these guys have been in business a few years longer or maybe even that this competitor has a designated “web guy” or similar. I mean somebody has to be in charge if keeping their website so slick right? Truth be told, it is a lot easier than you think to keep a well maintained site.

Let’s run through 2 helpful but important areas to ensure your website leaves the right impression.

Content. Content. Content.
Does your website reflect 100% accurate information? Right now if someone found your website and called you based on a description of a product or service, would you need to clarify that this particular item or service has changed? Whether it be pricing, descriptions, or images – it is great practice to always ensure your website reflects your business perfectly and leaves no room for questions.

Blogging. Don’t let it hurt you.
Having a blog or a news section is just one of those “must haves” these days – this can be anything that you set out to update on a regular basis. The story typically begins when you first launch your website – you have an awesome blog and maybe a news or events section. You think great, I can update this and my prospective customers will be well informed. Then reality hits, your shiny new blog is not your top priority and you post once every 3 months. The problem here is simply that many prospects do in fact jump over to the blog or news section of a website to get a sense of your current events, when they see that your last post was July of 2012 they scratch their chin. Always keep your blog updated, or simply do without.

Mike Danna has maintained sole ownership of Vessio for more than 12 years actively leading advanced services and communications for our clients. Want to work with us? View our pricing.

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