5 Tips To Prepare Your Website For The Holiday Season

It is the most wonderful time of the year again, it is the holiday season and that means the internet is about to explode with action! Activity on the web literally skyrockets during the months of November through mid January and now is a great time to start thinking about how to optimize your website to better connect with your audience, buyers, or prospective customers.

Connect With Your Audience

When the holiday season rolls around, there is no shame in being quirky and making your website feel warm and fuzzy by adding some holiday flare. As a matter of fact, your website visitors will respond to this positively as they can relate to seasonal changes. Give it a try!

Special Announcements!

Special promotions should always be standard practice, but this is especially important during seasonal operations. Reach out to your audience, give a friendly nudge via a newsletter or simply use this time to promote a special seasonal message to welcome the holidays.

Discounts & Promotions
Everyone loves a discount. Everyone expects a discount during the holidays. Update your website to reflect special holiday prices, even a few special coupon codes would suffice. Does your website reflect a local business for a service? If so, offer a expedited turn-around time for delivery of said service.

Showcase A Deal With A Spark!
We all have best sellers, this may be your most widely used product or your only product or service. None the less, now is the time to prepare your website to showcase your work or special holiday deal. Proudly display a featured image, a catchy banner, or show off the best you have to offer with some seasonal style.

Holiday Search Engine Optimization

It is hard to believe, but you can gain some decent traffic (with early planning of course) by simply adding some seasonal SEO to your already existing product or service pages. You can change some of your most competitive key phrases to a holiday exclusive phrase – for example “December Discount Half Price Books, Best Sellers”.

Mike Danna has maintained sole ownership of Vessio for more than 12 years actively leading advanced services and communications for our clients. Want to work with us? View our pricing.

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