Now is a great time to start thinking about how to optimize your website to better connect with your audience, buyers, or prospective customers. Why now, because there is no better time than the present to serve up engagement with your website. That is the sole purpose of your website, right?
Connect With Your Audience
There is no shame in being quirky and making your website feel warm and fuzzy by adding some seasonal flare. Speak to your target audience. As a matter of fact, your website visitors will respond to this positively as your targeted visitors will relate. Give it a try!
Special promotions should always be standard practice, but this is especially important during seasonal operations. Reach out to your audience, give a friendly nudge via a newsletter signup request or simply use this time to promote a special message to welcome the season or event.
Discounts & Promotions
Everyone loves a discount. Everyone expects a discount or some sort of offering. Update your website to reflect special prices, even a few special coupon codes would suffice. Does your website reflect a local business for a service? If so, offer a expedited turn-around time for delivery of said service.
Showcase A Deal With A Spark
We all have best sellers, this may be your most widely used product or your only product or service. None the less, now is the time to prepare your website to showcase your work or special deal. Proudly display a featured image, a catchy banner, or show off the best you have to offer with some style. Never be subtle, assume the sale.
Seasonal Search Engine Optimization
It is hard to believe, but you can gain some decent traffic (with early planning of course) by simply adding some seasonal SEO to your already existing product or service pages. You can change some of your most competitive key phrases to an exclusive phrase/time-frame based targeting – for example “March Discount Half Price Books, Best Sellers”.