So, coming from the world of organic SEO and PPC services such as Adwords and Bing Ads - one might be a bit reluctant to dive in to the world of Native Advertising. I mean, aren't these the little trashy ads below articles when reading a click-bait article? I thought so at least but I couldn't have been more wrong.
Now, there are a few big hitters out there for Native Ads, but today I want to reflect on my experience with kicking off a "from scratch" campaign with Taboola. First off, when I say "from scratch" I mean it, I literally saw a clever sponsored Facebook video snippet from Taboola, remembered the strange name and typed it in the next morning. Why? Because I was burnt out on the high cost and competition of the new search engine standard being PPC.
Getting Started With Taboola
Again, being a long time user of PPC services I was used to speed, approval, and ready to burn some cash on what I thought was going to be a fast process. So, I entered into a simple and incredibly straightforward account, campaign, and creative setup then submitted my information. Easy enough right? Then, I was completely taken back that Taboola came back with a 1 to 2 day review/approval process. Now at first this bothered me, then once approved I realized how much I appreciated the fact that Taboola does in fact have quality standards. I was then granted access to a shrine of nifty targeting controls, tracking, and unique methods to tailor my Ad viewership.
Going Live With Taboola
When my Ad went live, I saw near immediate tracking based on their easy to implement pixel code. I was also able to setup very simple conversion markers based on my domain name end-points. The traffic began to steadily come through at an easy to swallow 42 cents per click (give or take) and since my audience was for the US only I have not seen one stray "out of country" click. Now being new with the Taboola platform I do not expect immediate conversions or the same conversion ratio compared to PPC services for that matter. However, based on my experience thus far I expect I can use the Taboola platform to my advantage and can clearly see this as a great tool for targeted traffic.
So, what are your thoughts on Taboola or Native Advertising in general? I would live to know what has worked for you and what you found valuable when working with Native Ads.