AdWords is intimidating. You are letting Google auto-bill your credit card. You are paying for each click and are trying to digest the complex dashboard of the AdWords system.

Vessio provides several services as add-ons to our website maintenance services; one such add-on is AdWords management. Like everything we do in the webspace, we like to abide strictly by the “keep it simple” mindset.

While all of the above is true, there are a handful of adequate methods to get the AdWords machine working for you. The biggest mistake that many users make is writing ineffective ad copy.

How about an example?

Below is a breakdown of an AdWords text ad’s variations based on incorrect vs. correct tones.

Incorrect:

  • Government Grants
    Simple to apply and
    qualify for instant grants
    yoursite.com

Here is a checklist for a good AdWords text ad campaign:

  1. Answer a need. (the more specific, the better)
  2. Entice with a call to action.
  3. Have your landing page fill in the gaps and funnel the visitor via web form or contact method.

Correct:

  • Get Government Grants
    See if you can get up to $15,000.
    Take our 5-minute test.
    YourSite.com/InstantApproval

Wrapping up.

Once the concept is active and targeted, it is good to practice and duplicate the campaign scenario across other service areas of your business.

The goal is to establish a formula-based model with your AdWords campaign.

Suppose you spend $200 and generate five leads and convert one of those leads. You are then equipped with the math to scale your AdWords campaign up gradually to push more volume while keeping your monthly ad-spend in check.

Of course, these examples apply to the very modest AdWords campaign, perhaps for the local small business that wants a steady flow of weekly phone calls while maintaining an advertising expense of roughly $500 monthly.

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